OUR APPROACH
Understanding place. Shaping better investment.
UrbanMacro uses a practical, evidence-based process to move from understanding how a city, district or settlement works to identifying and comparing investment choices.
Good urban decisions need better evidence.
UrbanMacro uses geospatial analysis, alternative data and AI-enabled tools to build practical insight where conventional city data is weak, fragmented or missing. The aim is to make patterns of growth, infrastructure access, climate exposure, economic activity and vulnerability easier to see and compare.
Investment Logic
Urban investment choices need to be compared clearly.
UrbanMacro develops cost-benefit and investment logic models to assess options by cost, benefit, feasibility, risk and public value. The purpose is to clarify trade-offs, test assumptions and identify where scarce resources could be prioritised.
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Macro Forces
Cities are shaped by forces far beyond their boundaries.
UrbanMacro examines how structural shifts — from supply chains and technology to climate risk, forced migration and economic change — may shape future urban growth. This helps frame not only what is happening in a city today, but how its risks, opportunities and investment needs may evolve over time.
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Local Reality
Models need to be tested against reality.
UrbanMacro works with local partners, community organisations and expert advisers to understand how conditions on the ground shape urban risks and opportunities. This helps validate assumptions, identify missing evidence and ensure that underserved communities and informal economies are reflected in the analysis.
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Urban Intelligence
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Working on an urban challenge?
UrbanMacro is interested in collaborating with cities, development institutions, foundations, universities, community organisations and partners working on inclusive and resilient urban development.